Co-founded in 2015 by Qualid Ladraa and Brandon Korff, Opinit was designed to create an easy way of categorizing and rating content based on emotions (as opposed to traditional yellow pages-style categories or open hash-tagging). It is an innovative way to present and discover content, designed to imitate the way we search for/rate content in real life.

In 2016, Opinit was sold to Fundamental Applications, a publicly traded corporation based in Canada, for a significant return.